photo courtesy of Gary Quesada
The Orpheum Theatre, restored at a cost of
$14,500,000 (original 1929 cost - $750,000) has risen from its long sleep as a
movie palace and emerged a state-of-the-art performing arts center.
When the Orpheum opened January 5, 1929, it was the pride of Phoenix. With 1,800
seats and "air conditioning," (air blown over crushed ice and
circulated) the theatre was the "place" to go and be seen.
The theatre was designed to accommodate
talking pictures, vaudeville, and touring shows. Artists like Rubenstein, Jose
Iturbi and others graced the stage. Mae West was chauffeured to the theatre in
1933 to promote her film I'm No Angel. The massive 101 foot wide
stage, with 28 feet of depth, handled the traveling shows easily. The showplace
was designed in the atmospheric style, with the audience sitting in a garden
surrounded by Spanish-style buildings and murals of mountains and forests,
under puffy white clouds moving across a deep blue domed sky.
The original theatre organ was a 3/11
Meisel & Sullivan, a Los Angeles church organ builder that produced a
limited number of organs for theatres in the late 1920s. Using primarily
Gottfried pipework, the instrument was billed as a "Symphony of
Pipes." The two-chamber installation was traditional with ornate organ
grilles on each side of the proscenium. The console was on its own lift on the
left side of the stage. The grilles cover an area of 1000 square feet and are
delicate scroll-like wrought iron weighing four tons..
In 1949, The Orpheum was renamed the
Paramount, but continued to operate as a first-run movie palace. Phoenix
suffered the decline common to many city cores during the same time period, but
the Paramount was still considered a premier motion picture house and chapter
members often played overtures to feature films such as The Longest Day,
Cleopatra and The Sound of Music. A dedicated group maintained
and rebuilt the organ during these days and in 1963 formed the original Valley
of the Sun chapter. Unfortunately, Paramount built a new suburban theatre as
its Phoenix flagship. James Nederlander of New York City purchased the house in
1968, rechristened it the Palace West, and remodeled it for production of
musical comedies and plays. Although such productions such as I Do, I Do with
Mary Martin and Robert Preston played the Palace West, it was becoming
difficult to attract audiences to the downtown area. By this point, the
impressive wall murals were painted black, four of the seven proscenium
"ropes" were removed to widen the stage, and much of the fabulous
lobby and interior detail had been painted neutral. The organ was ordered
removed so space could be used for other purposes. The organ was purchased by a
local enthusiast, but eventually broken up for parts.
In 1977, the building was leased to a
group that screened Spanish-language films. By this time, downtown Phoenix was
starting to revive. Two new hotels, several high-rise office buildings,
Symphony Hall and a Convention Center were built nearby.
It was the City of Phoenix who ultimately
saved the theatre. In 1984, it acquired the block containing the theatre as a
site for its new 20-story city hall. The next year, the city succeeded in
having the theatre placed on the National Register of Historic Places. City
voters approved $7 million in funds for restoration in 1988, with the Orpheum
Theatre Foundation dedicated to raise the additional funds.
The Orpheum building was incorporated with
the new city hall building, each complimenting the other, in a brilliant stroke
of planning. The depth of the stage was increased to 47 feet, the fly upward to
66 feet and a lower level loading dock was added. The lobby and box office area
was expanded utilizing previous leased shop space. The long lost murals were
removed, restored and reinstalled. The four missing proscenium "ropes"
were replicated and finished to match the originals. The original carpet was
duplicated from a precious scrap found in an organ chamber. Wider seats and
handicap access was added. A spectacular "peacock" staircase
spiraling from the main lobby to the balcony level was fully restored to its
original splendor. In the spirit of true restoration, even the clouds, stars
and sunsets have returned to the theatre.